Alfa Romeo MiTo’s sporty incentive

Alfa Romeo will hand over the keys to the sporty hatchback at the British Grand Prix at Crystal Palace next month as part of the ‘Cuore Sportivo’ – translated as ‘Sporting Heart’ Coach Award.

The manufacturer has previously delivered cars to athletes such as Philips Idowu, David Weir and Kelly Sotherton to celebrate medal-winning performances in the 2008 Beijing Olympics and 2009 World Championships.

Now Alfa will focus on the coaches behind the athlete’s success as part of its role as Official Car Supplier to UKA.

Brand Communications Manager at Alfa Romeo UK, Damien Dally, comments: "As a company that invests a great deal of resources into achieving the highest standards of performance, we recognise the importance of rewarding people behind the scenes."

The winning coach, who will be given the MiTo for a year, will be chosen from UKA Level 2 accredited coaches who have shown ‘passion, performance and pride in their role’.

Alfa Romeo currently supplies a fleet of vehicles, including the new low-CO2 MiTo supermini, to UKA coaches, staff and athletes. The manufacturer has also offered financial support to the UKA to develop UK athletics.

Lisa Matthews, Commercial Manager at UK Athletics adds: "We are grateful to Alfa Romeo for this latest show of support for UK Athletics. I’m sure many coaches will be incentivised by this great prize and we look forward to receiving some inspiring entries."

Alfa Romeo cars were used during the European Championships last week, where UK athletes smashed expectations to bring home 19 medals in total. The athletes will compete in the World Championships next year before the London Olympics in 2012.