Jaguar Land Rover appeals to car owners

The study, whose full name is the 2010 Automotive Performance, Execution and Layout (APEAL) Study, asked over 82,000 drivers to rate 90 different aspects of their car’s design, layout and features to find the most satisfying car to own and drive on the market.

While Porsche retained its title at the top, Land Rover achieved its impressive fourth consecutive year of improvement to break into the top five manufacturers with a score of 836 out of 1,000 – 56 points over the industry average.

The brand also won the individual Large Premium SUV award with the Range Rover scoring 847 because of high scores in vehicle interior, exterior, driving dynamics and driving safety.

Jaguar Land Rover has double cause for celebration after Jaguar finished second for the third consecutive year in the study with a score of 854.

Gary Temple, President of Jaguar Land Rover North America, said: “Having Jaguar and Land Rover rank highly in this important owner satisfaction study highlights the fact that we are one premium automotive company with two luxury brands committed to providing our customers with high quality vehicles that deliver extraordinary performance, innovative technology, and superior styling.”

Temple predicts both brands will score even higher over the next few years when the survey will include the new XJ, launched this year, and the forthcoming Range Rover Evoque.

The APEAL study is one of the most respected studies into the ‘gratification’ of owning a car. It asked more than 82,000 car owners between November 2009 and February 2010 on 2010 model year cars after 90 days of ownership.

The industry average score was 778 out of 1,000 and luxury manufacturers proved to be the most popular models, taking up the top seven positions. However, volume manufacturer Ford received a score of 794 and dominated several of the vehicle award categories.