Following the revised New Lion badge and taking design queues from the new language introduced with the SR1 concept car, the Peugeot 508 is a styled-down version of the popular 5byPeugeot concept first revealed at the Geneva Motor Show in March.
The Peugeot 508 retains the strong lines running the length of the body and the large rear end, but the front grille and LED lights have been toned down for the production version.
Peugeot has retained the range of low-CO2 and more efficient petrol and diesel engines complete with stop and start systems to improve fuel economy.
No details of the powertrain range have been released, but the Hybrid4 technology seen in the 5byPeugeot concept will be introduced after launch.
This means 99g/km of CO2 emissions is achievable from the 200bhp powertrain and a limited distance and performance zero emissions drive option will be possible in electric mode.
Peugeot is encroaching on sister company Citroen’s territory with the 508, a direct competitor to the Citroen C5 saloon, and replaces both the larger 607 and smaller 407 in the new Peugeot range.
Saloon and the 2cm estate variants will go on sale at the beginning of 2011 and both body styles will debut at the Paris Motor Show in October 2010.
Both versions are expected to be available in Peugeot’s Active, Sport and Exclusive trim levels, but the French marque has promised a higher quality interior and a wide range of equipment.
Whether this will be reflected in the price remains to be seen. Peugeot has promised price details and more detailed powertrain information available closer to the launch date.