First month sales boost for Jaguar XJ

June registration figures from the Society of Motoring Manufacturers and Traders have revealed the new XJ luxury saloon was 38 per cent and 70 per cent above the Mercedes S Class and BMW 7-Series respectively.

Buoyed by an 18 per cent increase in business sales, the XJ has mirrored the success of the XF, which achieved similar results when it was introduced last year.

Geoff Cousins, Managing Director, Jaguar UK said: “Like the XF, 60 per cent of people that have ordered an XJ are new to the Jaguar brand, with owners of premium German brands proving to be the keenest to buy an XJ. This highlights just how well the XJ has been received among Britain’s leading businessmen."

Sales of Jaguar cars in June 2010 were 60.7 per cent higher than in June 2009 and have increased by 42.5 per cent in the first half of the year.

"The modern Jaguar showroom is now complete – with the new XJ joining the XF and XK in UK showrooms during May. We have got off to a great start, with more than 600 new XJs already on the road in the UK and customer deliveries now starting in earnest," Cousins added.

The XF continued to sell well with a 50 per cent increase so far in 2010 and the XK has improved by 22.5 per cent compared to the first six months of 2009.

The XF in particular outsold key competitors such as the Audi A6 and BMW 5-Series in June, with 995 sales in June while the XK increased sales from 756 in 2009 to 926 in 2010. In total, Jaguar has sold 8309 cars this year in the UK.

The Jaguar XJ saloon is priced from £53,900. The XF and XK starts from £29,900 and £62,500 respectively and the high-performance XFR and XKR are priced from £62,055 and £75,500.