Olympic Silver medallist Roger Black was joined by sprinters, distance runners and a high jumper from the current UK athletics ream to drive the new Alfa Giulietta at the prestigious festival.
Alfa Romeo has been given centre stage among some of the world’s best known sports car brands at Goodwood, where over 50 models from the manufacturer’s illustrious past were placed on show.
The new five-door Alfa Romeo Giulietta, launched in the UK last week, was driven by Black around the Goodwood track during the festival.
He said: "Alfa Romeo is an iconic brand and a key partner to UKA, supporting athletes, staff and coaches across many levels of the sport. Its sporty and stylish image is a great fit with athletics.
"We’ve had a fantastic day and it’s been great to be part of Alfa’s centenary celebrations.”
Current 100m sprinter and self-confessed Alfa fan Harry Aikines-Aryeetey, an ex-BBC Young Sports Personality of the Year, said: "My whole life revolves around going as fast as possible, so to be given the chance to test drive the new Alfa Giulietta around the track this morning, was a real adrenaline rush."
The Giulietta hatchback was joined by the Alfa Romeo 8C Competizione supercar and a host of past Alfa models at the event, which ran from 2-4 July.
Alfa Romeo is 100 years old this year and to celebrate, the Giulietta and Giulia names are being revived in new models.
The Italian manufacturer designed a special central sculpture for Goodwood in the shape of the Cloverleaf badge. The performance badge has appeared on all Alfa racing cars since 1925 as well as numerous production models, including the new Giulietta.