Jaguar enters chauffuer market with new XJ

Featuring a special concierge service to help customers with special requests such as theatre or restaurant bookings, a valet service, and a replacement vehicle if the original breaks down, the service is aimed at chauffeur businesses.

Unlike the Prime Minister’s new XJ, which he was spotted in on his first day in office, the programme doesn’t come with an actual chauffeur but does come with replacement vehicles, round-the-clock support and a £500 insurance contribution.

The scheme is available for both the new XJ and XF Jaguar models and allows chauffeur businesses to treat customers to the luxurious Jaguar style.

Jaguar promised it would aim to dominate the chauffeur market with the XF and new XJ and the new programme has already proved a success with the prestigious Lanesborough Hotel in London.

The hotel has added two XJ 3.0L V6 Diesel Long Wheelbase models to its fleet, leading Geoffrey Gelardi, Managing Director of the hotel to say: "Lanesborough customers demand the highest levels of quality and luxury, and the stand-out style and comfort of the new Jaguar XJ will be appreciated by all of our guests."

Jaguar will be competing against the likes of Rolls-Royce, Bentley and Mercedes-Benz in the chauffeur market.

Geoff Cousins, Managing Director , said: "With the latest XJ and XF models, Jaguar is now in a strong position to challenge the established contenders in the chauffeur market, particularly with the support of the innovative and comprehensive Jaguar Chauffeur Programme."

The Jaguar XJ 3.0 Litre V6 Diesel Long Wheelbase delivers fuel economy of 39.2mpg and CO2 emissions of 189g/km and is priced from £56,900. The Jaguar XF 3.0 Litre V6 Diesel returns 42.0mpg and 179g/km and is priced from £34,900.