Land Rover Freelander 2 is best-seller

Land Rover, celebrating its 62nd year as a maker of 4×4 vehicles, continues to dominate the sector and increased its share of the off-road market by 5.8 per cent to 26.9 per cent.

The brand has seen a revival in recent months after the successful launch of new models such as the Range Rover Sport and a greener image due to cleaner and more efficient technology.

The Freelander 2, winner of the Best Compact SUV at the Auto Express awards, is one of the most affordable Land Rovers ever after sub-£20,000 versions were introduced at the start of 2010.

A combination of poor car sales in May 2009 and the new Freelander 2 models meant sales of the rugged off-roader increased by 60 per cent in May compared to the same month last year.

It wasn’t the biggest improving Land Rover model, however. Sales of the Range Rover increased by 121 per cent in May and the Discovery 4 is up by 87 per cent.

In another good month for Land Rover, sales of the Range Rover Sport and Defender also rose, by 58 per cent and 32 per cent respectively.

In total 23,000 Freelander 2 models have been sold worldwide in 2010 – an increase of 23.3 per cent on global sales for the same period last year.

Although the UK is Land Rover’s biggest market, worldwide sales continued to grow for the eighth consecutive month. Global sales increased by 42.3 per cent in May after 15,181 units were sold.