It’s famed for its tackiness – but one aspect of the Eurovision Song Contest that will be of a high quality is the transport, after Ford delivered 40 vehicles to the organisers.
Ford, makers of two best-selling cars in the UK in the shape of the Focus and Fiesta, dropped off the keys to a 40 strong fleet at the venue for the 2010 contest in Oslo, Norway.
In the 50th anniversary of the contest, Ford has provided models from across its range, including the S-Max, Galaxy, Mondeo and Kuga, to transport organisers, artists and celebrities to the event.
If acts need more room for equipment and costumes, Ford Transit buses have also been delivered to organisers.
All of the Ford models are painted in either black or white and adorned with the 2010 Eurovision slogan; ‘Share the Moment’.
Ford has history with the competition. The manufacturer has supplied vehicles to the Eurovision Song Contest in previous years, including the 1985 contest in Gothenburg, Sweden.
The Norwegian winners in 1985 was female group Bobbysocks with the song ‘Let it Swing’ and one of the members of the band, Hanne Krogh, was the first to drive a new 2.0-litre 203ps Ford S-Max.
"When we won in 1985 Ford gave us invaluable help regarding transportation. Among other things Ingvar Sviggum, Ford’s European vice-president for marketing, sales and service today – who was managing director of Ford Norway then – made it possible for us to drive an Escort Cabriolet specially painted in the band’s deep pink colour," said Hanne.
Maltese singer Petra Zammit sang a song called ‘Street Car of Desire’ in the 2008 semi-finals – something Ford will hope to aspire to as it sponsors this years’ contest.