Citroen begins Paris 2010 build up with design competition

Citroen has launched an international design competition to allow designers and artists the chance to customise the roof and dashboard of the new DS3 supermini.

And the winning entry will be put into production in 2011 as a special edition model of the stylish three-door hatch.

Citroen already offers DS3 owners the chance to customise the colour and design of the DS3 roof via an online configurator, but the competition allows even more freedom for budding designers.

As well as having the winning DS3 produced for the road, the winner will receive a cash prize and see the winning entry displayed at the prestigious Paris Motor Show in October 2010.

The manufacturer has continued its relationship with GQ magazine after designing the Citroen GQ concept earlier this year. The men’s lifestyle magazine will join representatives from fashion designer Louis Vuitton to find the best design for the DS3.

Designers can enter the competition before 4 July, and the criteria is available at the Citroen wesbite.

The Citroen DS3 is the first model in the revived premium-style DS line from Citroen. The supermini offers more luxury and equipment than many standard cars in the segment and aims the DS3 at the likes of the Mini Cooper.

Citroen will follow the release of the DS3 earlier this year with a new DS4 and DS5. The DS line was Citroen’s flagship line through the 50s, 60s and 70s, and has been revived as part of a brand refresh which also includes an update for the ‘two chevron’ logo.