Peugeot RCZ appearance highlights ‘good taste’

The Taste Festivals in Edinburgh, London and Birmingham celebrate the best of food and drink each year, and Peugeot is once again sponsoring the event this year.

Anthony Worrall Thompson will offer live demonstrations of his dishes alongside other top chefs at a ‘demonstration theatre’ housing the new Peugeot RCZ.

The link between Peugeot and food is not as tenuous as people may suspect, says Peugeot. Christian Stein, Marketing Director at Peugeot, said: "(Peugeot) has its own unique place in culinary history as a producer of coffee grinders and salt & pepper mills during the 19th century. So, our link with Taste is especially appropriate."

The manufacturer is celebrating its bi-centenary this year with a new Lion badge and a ‘Motion & Emotion’ strapline. The Peugeot RCZ is one of the first models with the new badge, and represents a new, stylish direction for the marque, says Stein.

"These Taste Festivals are a celebration of quality and flair, something Peugeot cars are known for," he added.

The Peugeot RCZ features a new clamshell bonnet, swollen wheel arches and ‘double bubble’ roof. The four-seat coupe is closely based on the extremely popular RCZ concept car.

The car will be showcased at the Taste Festivals in Inverleith Park, Edinburgh from 28th to 30th May, in Regent’s Park, London from 17th to 20th June and in Cannon Hill Park, Birmingham from 16th to 18th July.