Initially released to replace the X-Type in the Jaguar range, the XF was enhanced this year to bring it closer to the high performance XFR range.
Since the release, sales of the Jaguar XF have nearly doubled from 1,294 to 2,522 in March 2010 compared to the previous year.
In total Jaguar sales in the UK are up 1.1 per cent, a figure Managing Director Geoff Cousins in impressed with as the X-Series was discontinued and the new XJ is not due until May.
He said: "We have kept this momentum going in a challenging market during the first quarter with a very successful TV, print and web advertising campaign, and this has helped us nearly double our sales of XF in March.”
Sales of the Jaguar XK increased by 25.4 per cent so far in 2010 and Cousins was pleased with the models after a slow start due to the winter weather.
He said: “Our XK models continue to perform well and despite the poor weather at the start of the year, we have caught up and exceeded our expectations with both the coupe and convertible versions.”
Available with a choice of petrol or diesel engines, an entry-level Jaguar.