Land Rover sales hit 62-year high

The last month of the scrappage scheme has seen sales of the luxury off-road range soar to a 62-year high of 11,300, 67 per cent higher than the same month last year, according to SMMT figures.

The once struggling manufacturer has turned its fortunes around with four new models in 2010, including the Range Rover, Range Rover Sport, Discovery 4 and Freelander 2, and has now seen seven months of consecutive growth.

Only 2,000 Land Rover cars were sold in the scrappage scheme, instead an upturn in confidence about the economy and new, more efficient models could have affected growth, Land Rover claims.

Phil Popham, Managing Director for Land Rover, explained: “The sales increase is mainly owed to the phenomenal response received from customers and media to the award winning 2010 model year Range Rover, Range Rover Sport, Discovery 4 and Freelander 2.

"It is the most efficient and technologically advanced line-up of vehicles Land Rover has ever had, ensuring a continued demand for our brand,” he added.

Land Rover is expected to announce a small Range Rover based on the LRX concept in 2010 as part of the 2011 model year.