The manufacturer was quick to quash rumours of the new trim level, which some speculated would reduce the price of popular models such as the Ford Fiesta and best-selling Focus.
Recently, Vauxhall introduced the Expression and ES trim levels, cutting the cost of the Zafira MPV by nearly £3,500. The introduction of a new trim level allows the manufacturer to avoid calling it a price cut.
Ford sold more models during the Government’s scrappage scheme than any other manufacturer. However, WhatCar magazine recently criticised Ford for raising prices four times in a year – with some prices rising above the rate of inflation during 2009.
Ford blamed the price rises on the weak Sterling during the recession, and denies a new trim level will be introduced.
Since mid-February, Ford has undergone a much-publicised campaign to offer savings and deals in the wake of the scrappage scheme ending.