Ford rejects new trim level

The manufacturer was quick to quash rumours of the new trim level, which some speculated would reduce the price of popular models such as the Ford Fiesta and best-selling Focus.

Recently, Vauxhall introduced the Expression and ES trim levels, cutting the cost of the Zafira MPV by nearly £3,500. The introduction of a new trim level allows the manufacturer to avoid calling it a price cut.

Ford sold more models during the Government’s scrappage scheme than any other manufacturer. However, WhatCar magazine recently criticised Ford for raising prices four times in a year – with some prices rising above the rate of inflation during 2009.

Ford blamed the price rises on the weak Sterling during the recession, and denies a new trim level will be introduced.

Since mid-February, Ford has undergone a much-publicised campaign to offer savings and deals in the wake of the scrappage scheme ending.