The Swindon-based centre, designed to offer online and telephone information services to businesses wishing to buy Seat commercial cars, is an indication of Seat’s continued desire to establish itself in the market.
Currently Seat has a small market share in the commercial vehicles market, despite the popular Seat Ibiza selling strongly in the personal market.
However, Seat remains a peripheral manufacturer in the UK market, with the Ibiza failing to reach the top ten best-selling cars of 2010 so far and the manufacturer’s share of the commercial market is lower than rivals Peugeot, Renault and Vauxhall.
Seat hopes the centre will boost the brand’s market share and customer service in the competitive commercial market.
Seat UK National Fleet Sales Manager, Sally Livingstone, said: ‘The opening of our new Fleet Business Centre is another major step forward for our fleet and business operation.
‘Our customers are, of course, our top priority and I firmly believe that this important investment should significantly enhance their experience in dealing with the team here at Seat.’