Peugeot RCZ to be first model in new ‘hors-serie’ sub-brand

The French marque, following in the footsteps of the Citroen DS line-up, has announced plans to launch a saloon – possibly the 508 – and one other unnamed model under the ‘hors-serie’ brand within the next two years.

Peugeot has stated the hors-serie name will be used in all markets as the marque attempts to launch a more premium range of cars.

Hors-serie translates loosely as mass-produced, indicating Peugeot’s strategy of using existing production platforms to build premium cars.

The Peugeot RCZ coupe, voted most beautiful car of the year at the International Automobile Festival before it was launched, has won plaudits for the ‘concept car’ style of the production model.

Based on the 308 hatchback, the 2+2 seat sports coupe is available from £20,450 on-the-road when it goes on sale in spring 2010.

Meanwhile, the upcoming saloon, the second model under the sub-brand, is expected to be based on the 5 by Peugeot concept showcased at the Geneva Motor Show in March 2010.

As yet, no details have been released of the potential third hors-serie model, expected to arrive in 2012.