Cruze an instant hit, says Chevrolet

Chevrolet now holds a 0.75 per cent share in the new car market, up from 0.72 per cent in 2009. The figures have been boosted by encouraging sales of the four-door Cruze saloon.

Statistics from the Society of Motoring Manufacturers and Traders (SMMT) shows nearly 40 per cent of all new car registrations as part of the scrappage scheme in February were superminis or city cars.

In response to the increased demand for small, practical cars, Chevrolet hopes the new 2010 Chevrolet Spark city car, designed specifically for the European market, will increase the market share even further.

On sale in April 2010, the Chevrolet Spark will be launched with a series of events in Chevrolet showrooms across the country.

The American manufacturer is in the process of establishing a foothold in Europe and a family vehicle and coupe and convertible version of the Chevrolet Camaro will join the Chevrolet Cruze and Spark in the European line-up in 2011.

The brand was re-launched in Europe five years ago, and held a 2.8 per cent European market share in 2008.