The Renault Group bought the Dacia brand in 1998 and originally planned to launch the budget cars in the UK in 2008, but the manufacturer postponed the plans due to demand for Dacia cars in other European markers.
However, Renault announced at the Geneva Motor Show the time was right to enter the UK market.
The Dacia range has sold well in Europe, with sales growing year on year due to competitive prices – the compact off-road Dacia Duster will sell for around £10,800 – and Renault predict the UK market will ‘complete the European jigsaw’.
Renault UK’s Managing Director, Roland Bouchara, said, “We’ve been watching Dacia’s remarkable success closely over the last few years, so naturally I’m thrilled that we’ll soon be able to start showing the British public what all the fuss has been about across the water."
The Dacia Duster SUV and next-generation Dacia Logan, in saloon and estate body styles, are expected to be released in the UK by 2013, and powertrain options will be Renault-engineered.
Initially produced for small and emerging markets, Renault believes the Romanian marque can continue to expand and gain global recognition in larger markets such as the UK.
Renault, meanwhile, will release the new Renault Megane Coupe-Cabriolet and Renault Wind in the UK over the next 12 months.