The marque is celebrating its 200th anniversary and to mark the occasion, has adopted a new design language and a rebranding, including a new brand signature, Motion & Emotion.
The Peugeot Lion badge has been redesigned and new models will all take their styling direction from the Peugeot SR1 concept car showcased at the Geneva Motor Show in March 2010.
Hybrids, electrics and mobility vehicles are all included in the new look range, due for release from now to 2012.
The 3008 crossover, 4007 SUV and 5008 MPV are all set to enter new segments for Peugeot, while electric versions of the Partner Origin LCV and the four-seat Peugeot i0n will be available from the end of 2010.
Peugeot’s e-HDi system, which will reduce fuel consumption and CO2 emissions by up to 15 per cent, will be introduced on the majority of models in the range by 2011, the marquee has promised.
The manufacturer has recently introduced Mu by Peugeot, a mobility service that offers Peugeot vehicles for rent via a pre-paid online top up card.
The service has been trailed successfully in France and has now been rolled out worldwide.