Kia concept hints at hybrid future

Although no production details have been announced, the Kia Ray concept car continues the popular Kia styling evident in the Kia Soul.

Despite the rather hybrid-looking rear end, the front of the Kia Ray concept delivers a modern, sleek front end with a more aerodynamic design than other, taller hybrid vehicles.

Designer Peter Schreyer took inspiration from aircraft for the design of the Kia Ray in his quest for a more aerodynamic concept. The side profile of the Kia Ray is testament to this, tapering towards the rear in a ‘wing’ shape.

The four-seat saloon is powered by a 153bhp 1.4-litre petrol engine mated to a Continuously Variable Transmission used in conjunction with a 78kW motor.

Combined, the engine and electric motor can reach a top speed of 109mph, an impressive fuel economy of 202.3mpg in plug-in HEV mode, and a range of 746 miles.

Green technology is very much evident inside the car as well, including ‘cool-glazing’ solar glass technology to keep the interior cool and reduce the need for air conditioning.

Kia says it will continue to experiment with diesel and hybrid powertrains over the next few years, hinting at the potential for a hybrid vehicle in the range sooner rather than later.